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Title: Crittiks Launches as First-of-its-Kind UGC Management Platform to Streamline Workflows and Empower Creators

 Australia, 9th Apr 2025 - The creator economy takes a bold step forward today with the official launch of Crittiks, a groundbreaking user-generated content (UGC) management platform designed to transform the way agencies, brands, and freelancers manage content collaboration. Founded by Don Hett (Founder & CEO) and Shenik Fernando (Co-Founder & CTO), Crittiks delivers an all-in-one system to centralize UGC operations, eliminate manual inefficiencies, and empower both content managers and creators with smarter tools.As demand for authentic, user-driven content surges, so do the challenges in managing multiple creators, fragmented workflows, and disjointed communications. Crittiks answers this with a unified platform that brings everything—from gig posting and deliverables tracking to payments and performance analytics—into one streamlined interface.“Managing UGC should be seamless, not chaotic,” said Don Hett, Founder & CEO of Crittiks. “We saw a massive gap in the market for a tool that truly supports both agencies and creators. With Crittiks, we’re giving everyone—from boutique studios to global brands—the power to scale their content strategy efficiently, while giving creators a platform to showcase their work and access new opportunities.”Crittiks features a powerful suite of tools, including brand and campaign management, a searchable database of over 250 pre-vetted UGC creators, gig management with deliverable tracking, transparent callout and bidding processes, integrated messaging, automated payments with built-in dispute resolution, and long-term retainer support. For UGC managers, the platform replaces a patchwork of CRMs, spreadsheets, and messaging tools—saving over 200 hours per month on average.“The creator economy has evolved, but the tool...

This press release is issued by King Newswire