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Title: From Special Forces to Specialty Coffee: How One Veteran Is Brewing Purpose After Service

United States, 7th Apr 2025 - Mike Martinez, a Special Forces Veteran, has embarked on a unique and mission-driven journey after 17.5 years of service. He is now the founder of Haluan Coffee & Tea, a brand that represents far more than just high-quality, ethically sourced coffee and tea — it embodies purpose, healing, and a commitment to supporting the Veteran community.Born from Mike's deep-rooted personal experiences, Haluan is named after his three daughters (Ha.Lu.An.) and inspired by the meaning of the word, which represents direction or purpose. The brand's message is clear: the journey of service and purpose doesn’t end when the uniform comes off.“Haluan stands for my daughters — Ha.Lu.An. — but it also means direction,” Mike shared. “That’s what I want to give people: a reason to keep going, even on the hard days.” With his military background in mind, Mike founded Haluan not just to share exceptional coffee and tea but to foster conversations around mental health, raise awareness about Veteran suicide, and provide a sense of belonging for those who may feel isolated.Mike’s personal experiences have shaped Haluan's core mission. After losing close friends to suicide and navigating his own struggles with transition, he made it his life's work to create a brand that could make a difference. "I’ve buried friends to suicide. I’ve carried that weight. Haluan is my way of making sure their stories don’t end in silence," he remarked.The business was born not from a desire for profit but from a commitment to service and connection. Haluan’s mission goes beyond coffee production: each purchase supports Veteran suicide prevention efforts, mental health awareness, and community-building initiatives. The company has supported local families through its Christmas Dinner...

This press release is issued by King Newswire