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Title: Maratopia Commits to EEAT for AI in 2025

Huddersfield, United Kingdom, 15th Mar 2025– The digital landscape is evolving, and with the rise of AI generated content in 2025, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) has become more important than ever. The continued increase of misinformation has also led to stricter search engine guidelines. In order to rank on search engines such as Google, businesses and content creators must prioritise credibility and E-E-A-T. Under the lead of their CEO Steve Harvey-Franklin, Yorkshire based Search Marketing Agency Maratopia have committed to creating valuable content for their clients that keeps up with Google’s continued push for Experience, Expertise, Authoritativeness, and Trustworthiness. “With AI, everything seems to have changed, but really it’s all still the same. AI is a valuable tool, but shouldn’t be used to write content for SEO. Securing the AI Overview position on Google like the featured snippet spot, requires good original content. Put yourself in Google’s shoes, for Google to use content for its own AI result, it needs to demonstrate that it is authoritative, written with Expertise and Experience and that it is from a Trustworthy source and engenders Trust itself. So what was good for content in 2023/2024 is even more relevant for 2025 and beyond, without new content, new ideas, new opinions, new ways of saying things AI results die.”Steve Harvey-FranklinGoogle’s Latest UpdatesRelying on AI generated content, particularly when it comes to YMOYL (your money or your life) advice can have a detrimental impact on business, with Statista finding less than 25% of consumers trust AI when it comes to medical or legal advice.This has led to a series of updates from Google to weed out poor quality, AI generated content. Th...

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