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Title: TOHT App aims to democratize feedback within companies
Sao Paulo, Brazil, 24th Feb 2025 - TOHT App leverages technology to enable continuous and anonymous feedback, enhancing employee engagement, professional growth, and workplace collaboration.According to Spherical Insights & Consulting, the global HR technology market is projected to grow from USD 37.43 billion in 2023 to USD 88.38 billion by 2034. HR tools streamline people management processes, including human capital management, payroll, employee feedback, and performance evaluation.Founded in 2023, TOHT App provides solutions for ongoing and anonymous feedback. Marketing Director Vanessa Kadissi explains that traditional performance evaluations are often bureaucratic and solely based on a manager’s perspective, which can hinder employee development. “Feedback is usually given in isolation, overlooking an employee’s broader interactions. 360-degree feedback brings in diverse perspectives from colleagues and leaders,” she says.The Importance of Continuous FeedbackVanessa emphasizes that ongoing feedback fosters open communication and improves productivity. Studies show that employees who receive regular feedback are more engaged. A Gallup and Workhuman survey found that 61% of employees who receive both feedback and recognition at least once a week are engaged. TOHT supports this with semi-annual 360-degree reviews and continuous feedback that can be shared after meetings, presentations, or key interactions.However, building a feedback culture has challenges, including reluctance due to fear of retaliation or distrust in the system. TOHT addresses this with an anonymous format, along with tutorials and guides that encourage open communication. Additionally, self-awareness tools like the Big Five Personality Test help employees understand their strengths and areas f...
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