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Title: RealtyPeople Debuts in Northern Virginia, Offering Home Buyers and Sellers a Smarter Way to Save

United States, 5th Feb 2025– RealtyPeople, a newly launched real estate brokerage based in McLean, has announced its entry into the Northern Virginia market. The company introduces a unique cost structure designed to help home buyers and sellers save on real estate transaction fees.Operating with a flat fee of $500 plus 1% of a home’s sales price, RealtyPeople aims to address evolving customer expectations for affordability and transparency in real estate. The company’s approach seeks to reduce the financial burden of selling or buying a home, a process often accompanied by significant commission fees charged by traditional agencies.RealtyPeople was founded by Michael Gorman, a seasoned real estate professional and former senior executive at Long & Foster, a subsidiary of Berkshire Hathaway. Gorman launched the company in response to changes in the real estate industry and to meet a growing demand for cost-efficient alternatives.Simplifying Real Estate Costs in Northern VirginiaNorthern Virginia’s real estate market is known for its competitive environment, where high property values often result in substantial commission fees for home sellers. RealtyPeople’s cost model offers an alternative, allowing clients to retain more of their equity or purchasing power while still receiving full-service support.“Our goal is to simplify the process for our clients,” said Michael Gorman, CEO of RealtyPeople. “We’ve streamlined our operations to deliver the same level of professionalism and guidance that clients expect but at a fraction of the cost.”Gorman emphasized that RealtyPeople’s ability to operate efficiently stems from leveraging technology and a volume-based approach. These efficiencies allow the company to maintain its flat-fee structure without compromising on servic...

This press release is issued by King Newswire