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Title: Forrest Co-Founder Brandon J Triola Launches New Framework to Help Creative Professionals Thrive Amidst AI Disruption

United States, 10th Dec 2024 - Brandon Triola, co-founder of Forrest.co, a global brand & marketing consultancy for B2B tech businesses, is challenging the creative industry’s status quo. With AI and automation disrupting the field, Triola has developed a unique framework to help creative professionals not just survive, but thrive in an increasingly digital and automated world. His approach focuses on enhancing value, acquiring cross-functional skills, and future-proofing careers—something that is more crucial than ever in the face of rapid technological advancements and the commoditization of creative work.Triola, who co-founded Forrest Co to help digital transformation companies break through in their markets and industries, understands the challenges that creative professionals face. “AI is reshaping our industry, but that doesn’t mean creatives are doomed. It’s about rethinking how we work and how we present our value,” he says. “Creatives need to evolve to remain irreplaceable. That’s my story–how I’ve not just lasted, but thrived as an uneducated creative services professional. I believe that everyone can, given the right keys!”Rethinking Creative Success: A Shift From Talent to ValueTriola’s new approach goes beyond traditional creativity and skill-building. While technical expertise and talent are essential, they’re no longer enough to guarantee success. Triola argues that focusing solely on refining talent won’t protect creatives from being commoditized by AI and crowdsourcing platforms. The real key, he believes, is to focus on increasing your value to the market, not increasing your talent—becoming indispensable by offering more than just the ability to do creative work, or check boxes.His framework is designed for creative professionals of all levels—fro...

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