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Title: Laal Debuts Limited-Edition Pashmina and Cashmere Winter Collection

Switzerland, 3rd Dec 2024 – Laal, a family-owned business specializing in Himalayan pashmina fashion accessories, unveils its latest limited-edition pashmina and cashmere winter collection. Authentic and handwoven, these shawls are created by skilled artisans in Kashmir and Kathmandu, showing the unique blend of traditional artistry and timeless design honoring the rich heritage of the regions.“Laal’s new limited-edition winter collection features authentic pashmina and cashmere shawls, handwoven with unparalleled care and skill. Each piece is crafted from genuine pashmina, made using time-honored techniques passed down through generations," said Lana and Fawad Syed, Founders and Directors of Laal.Empowering Women ArtisansAround 60% of the brand’s home-based artisans are women who are dedicated to preserving traditional craftsmanship native to the two Himalayan regions. Laal preserves centuries-old weaving traditions by partnering with skilled artisans while empowering women and creating meaningful economic opportunities.Each authentic shawl takes up to 200 hours to craft, a rare luxury, as true pashmina makes up less than 1% of shawls globally according to the founders. This dedication to heritage and sustainability resonates with 56% of consumers who value ethical and sustainable fashion.Laal’s shawls are made from authentic Himalayan Pashmina and cashmere, making them soft, lightweight, luxurious, warm, and timeless.Laal, meaning “red” in several South Asian languages, symbolizes warmth, passion, and timeless elegance. Founders chose this name to reflect these values in his delicate shawls, representing the brand's philosophy.Heirloom PiecesLaal’s luxury shawls are crafted from authentic, handwoven pashmina, making them distinctive heirloom pieces. The scarves reflec...

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