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Title: Aquinas International Academy Unlock a World of Opportunities with AIA
China, 1st Oct 2024 - Nowadays, social media is widely used by companies and leagues to expand their reputation and make their products or games more attractive. Athletes also benefit from the functions of social media. Therefore, my topic today is to analyze the impact of social media on athlete branding, including the definition and functions of social media, as well as both positive and negative impacts on athlete branding with examples. Finally, I will provide some recommendations for athletes using social media.Definition: Social media refers to the content production and exchange platform on the Internet based on user relationships. Social media is a tool and platform used by people to share opinions, insights, experiences and opinions with each other, which mainly includes social networking sites, micro-blogs, WeChat, blogs, podcasts and so on. The main functions of social media are that:(it is just my personal statements) 1.To enhance cultural exchange and communication 2.To provide information 3.To promote business developmentThe benefits of social media for athletes are mainly reflected in expanding the spread of sports, enhancing the participation of sports, improving the effectiveness of sports marketing, and increasing the interaction between athletes and fans. 1.To expand the spread of sports: social media provides a convenient platform for the spread of sports. By posting sports-related content, people can learn more about different sports and competitions, also increasing awareness of sports. For example, athletes and clubs can share their daily lives and achievements with fans by Posting photos and videos of training and competitions on social media, thus attracting more people to follow and participate in sports.2. To increas...
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