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Title: Innovaxis Announces New B2B Marketing Planning Service

United States, 9th Sep 2024 – Innovaxis, a leading B2B marketing consulting firm and agency serving small and mid-sized companies, today announces a new B2B Strategic Marketing Planning Service for software companies, manufacturers, technology integrators, service providers, nonprofits, and more. While Innovaxis has delivered strategic marketing audits and plans for over 17 years, these services have been seamlessly combined into one solution that is efficiently conducted and is a cost-effective first step for achieving sustainable, double-digit revenue growth.Rise Above Random Acts of MarketingB2B companies are often frustrated with marketing agencies because they fail to generate results. This happens because agencies are typically founded by those with strengths in traditional branding and design instead of strategic marketing. Most agencies lack a process for understanding the business of their B2B clients because they focus on business-to-consumer (B2C) clients, which they can relate to better.This results in hastily formulated proposals positioned as marketing plans without conducting their due diligence other than a few sales calls. This is opportunistic vs. strategic approach can often feel like “random acts of marketing.”“Random acts of marketing are an expensive and ineffective way to fuel growth,” said Sean Parnell, president of Innovaxis. “The B2B Strategic Marketing Planning Service from Innovaxis has been developed as a holistic and comprehensive way to identify how to aggressively grow established businesses, year after year – and it’s conducted over 4-6 weeks vs. several months for a modest investment.”Part 1: The AuditThe B2B Strategic Marketing Planning Service begins with a marketing audit, which represents marketing due diligence that identifies...

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