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Title: 5 Social Media Trends for 2025: Insights from Sam McFarlane

Melbourne, Australia, 5th Sep 2024 -  As the founder of Sam Says, a digital marketing agency that has been helping businesses across Australia gain the online visibility they deserve, Sam McFarlane has carved out a niche for herself as a content marketing specialist with an uncanny ability to connect brands with their audiences. But Sam’s journey to becoming a leading voice in the industry is as inspiring as the success she brings to her clients. From Corporate Life to Entrepreneurial SuccessSam McFarlane’s story begins with a deep-rooted passion for marketing. After earning her degree in Commerce, majoring in Marketing, Sam spent over 15 years working in corporate marketing roles for some of Australia’s leading professional services organizations. Her expertise grew, as did her responsibilities, but when her son was due to start school, Sam faced a pivotal decision. “I realized I  couldn’t juggle the corporate hours with school hours anymore,” she recalls. “So I looked to see what other options were out there.”That search led Sam to social media, where she recognized a gap in the market for affordable, done-for-you social media management services tailored to small business owners. With her marketing acumen and a desire for more flexibility in her work-life balance, Sam made the leap from corporate life to entrepreneurship, and Sam Says was born.What started as a solution for her own business needs quickly expanded into a full-fledged digital marketing agency offering social media management, content marketing, digital marketing, and event management. Over the years, Sam Says has grown into a trusted partner for businesses looking to elevate their online presence. “Running a lean business and developing strong relationships have been key t...

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