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Title: Manup Down Under: Redefining Comfort and Masculinity in Men's Fashion

  Australia, 4th Sep 2024 - When it comes to combining functionality, comfort, and a strong message, Ross Pirillo’s Manup Down Under stands out in the world of men’s fashion. As the founder and driving force behind this innovative brand, Ross has created more than just a line of men’s underwear—he’s established a platform that challenges traditional views of masculinity and advocates for men’s mental health. From Tradie to Designer: Ross Pirillo’s Unconventional JourneyRoss Pirillo’s journey into the world of fashion wasn’t straightforward. Growing up with a passion for design, he dreamed of becoming a fashion designer. However, societal pressures in the 1980s, particularly from his father, steered him towards a trade instead. Ross became a bricklayer and builder, dedicating himself to the physically demanding work that comes with the territory. But even as he thrived in his trade, the discomfort of ill-fitting, chafing underwear was a daily frustration—a common complaint among the men he worked with.This discomfort became the catalyst for Ross’s return to his original passion. Drawing from his experiences on the job site and his long-held design aspirations, Ross set out to create a solution. The result was Manup Down Under, a brand that marries the practicality required by tradesmen with the comfort and quality they deserve. Manup Down Under: Where Comfort Meets InnovationManup Down Under is more than just another underwear brand. Ross designed each pair with meticulous attention to detail, ensuring that his products address the exact problems he faced as a tradie. The underwear is crafted from bamboo, a material chosen for its breathability, sustainability, and anti-chafing properties. These features make Manup Down Under the ideal choic...

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