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Title: USAY (Yaozhou) Jewelry Takes the Lead in Family Business Evolution with Strategic Expansion and Innovative Branding

USAY (Yaozhou) Jewelry is a venerable name in global jewelry manufacturing. In the latest development, the company is marking a pivotal moment in its history under the visionary leadership of Xinhe Jin. Over the past year, Jin has driven the family business to new heights through strategic expansion and innovative branding, setting the stage for continued growth and success. One of the standout achievements under Xinhe Jin's leadership has been the significant expansion of USAY (Yaozhou) Jewelry's online presence. The company has launched an independent website and tapped into multiple e-commerce platforms, including Alibaba, resulting in the creation of over five new sales channels. This strategic move has diversified revenue streams and facilitated partnerships with major U.S. retailers, boosting the company's revenue by more than $1 million.Capitalizing on trends in the U.S. market, Xinhe Jin has introduced a new brand—USAY (Yaozhou) DIY Jewelry. This innovative brand caters to the burgeoning DIY jewelry market, leveraging Yaozhou's manufacturing excellence. The brand's debut at ASD Market Week in Las Vegas was met with remarkable enthusiasm, with over 40 buyers placing orders immediately, underscoring its market potential.USAY (Yaozhou) Jewelry's growing reputation is highlighted by its partnerships with leading U.S. retailers such as Walmart, Michaels, Hobby Lobby, and JOANN. These collaborations attest to the brand's dedication to quality and innovation. Looking ahead, Xinhe Jin plans to further extend USAY (Yaozhou)'s footprint in the U.S. and explore new opportunities in international markets.In line with its expansion, USAY (Yaozhou) has also made strides in workforce development, including the establishment of its first U.S. office and the recruitment of...

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