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Title: Kilo Health Reveals Essential Digital Skills to Boost Healthcare App Effectiveness

United States, 21st Aug 2024 - Well-designed mobile apps improve access to healthcare for those who may traditionally find it difficult to connect with caregivers. If effective, this can help to reduce the rate of no-shows, allow workers to quickly get hold of medical records, and make it easier for patients to take control of their own well-being. All of these benefits are especially essential in a world where chronic diseases like cancer, diabetes, respiratory disease, and cardiovascular disease are the main causes of death.However, the global mHealth app market is predicted to grow at a CAGR of 14.9% from 2024 to 2030. The challenge for developers is therefore to create an effective application that truly meets consumer needs by streamlining processes and enhancing patient satisfaction.To do this, while continuing to prioritize privacy and security concerns, here are two key digital skills that all healthcare start-ups should consider utilizing.Digital Skill 1: Target Market AnalysisEnsuring that your healthcare app is a success should begin even before launch day, by finding out whether there is a demand for what you’re offering in the first place. This involves target market analysis, which helps to determine the key pain points of your target audience in a variety of ways, including:Conducting surveysHolding focus groupsResearching market demand via Google TrendsLaunching a crowdfunding campaignTaking pre-ordersReleasing a newsletter to gauge interest in your productYou can then make sure that your app offers plenty of strategies to overcome these pain points – something that leading digital health company Kilo Health does well. Their portfolio of well-being apps and devices is designed to provide new and effective ways to help customers w...

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