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Title: CrePASS, Pioneering a New Era of AI-Judgement to Complement Traditional Credit Scoring

Seoul, Korea South, 25th Jul 2024 - CrePASS, a prominent player in alternative credit rating, announces its pioneering efforts in developing an advanced credit assessment system, marking a significant leap forward in evolving credit evaluation methodologies. Based in South Korea, CrePASS specializes in evaluating individuals' creditworthiness using innovative non-financial big data techniques. By integrating traditional and alternative credit rating approaches, CrePASS aims to drive innovation and improve financial accessibility.CrePASS is fast gaining popularity for:  Dedication to Reliable and Personalized Financial ServicesLeveraging Advanced Analytics and Non-Financial Data for Enhanced AccuracyEmpowering Financial Institutions with Efficient Big Data UtilizationTraditional credit evaluations have long relied on financial information such as income and repayment history, leading to continuous research on alternatives for evaluating thin-file borrowers who lack financial histories. Big data, including payment records from credit cards, has commonly been used in these efforts. However, CrePASS is taking a pioneering approach by identifying behavioral patterns through a variety of big data sources obtained via partnerships. These sources include smartphone devices, social media, web browsing, psychological assessment models, and records from distribution, telecommunications, healthcare, and driving activities. By analyzing these behavioral patterns, CrePASS can predict tendencies such as trustworthiness, spending habits, and income stability.This sophisticated approach integrates these insights with traditional credit evaluations to develop a comprehensive credit assessment model. Such a model enables a multi-faceted and in-depth evaluation of an individual's...

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