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Title: In-Depth Insights on SEO and Digital Marketing: An Exclusive Interview with Deepak Bansal

United States, 19th Jul 2024 - Deepak Bansal is a director of digital marketing with 19 years’ experience in online marketing. He prioritises user experience, environmental sustainability, and smooth interoperability—values that naturally flow into effective SEO strategies. Let's explore in more detail Deepak's observations about how, in this cutthroat environment, effective SEO promotes innovation and growth.Interviewer: To begin, could you explain SEO in terms of an integrated digital marketing approach, Deepak?Deepak: In my opinion, SEO is essential to maintaining my natural presence in the congested online space. It's about making sure that prospective clients can quickly find our products and the helpful resources I give when they look for solutions related to what we have to offer. For genuine success, SEO must be deeply ingrained in my social media, content strategy, and even PPC advertising tactics, enabling these platforms to function together.Interviewer: It's important to remember that integration theme. How do you envision SEO changing in tandem with other marketing platforms?Deepak: I think it's a good thing that the usual lines separating channels are getting fuzzier and fuzzier! My workplace is highly collaborative, with social media strategists, SEO experts, and content creators working hand in hand. I base the subjects we cover in blog posts on the keywords I aim for in organic search. Search engines receive favourable signals from social media activity and shares. High-converting keywords found through PPC ads support our overall SEO efforts.Interviewer: Keeping the different components of SEO under check is essential. How do you rank projects in order of business importance?Deepak: I use a combination of empirical evidence and a modicum of intuition t...

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