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Title: Anax Biopolis Korea, Revolutionizing Traditional Korean Liquor for Global Palates

Jecheon-si, Chungcheongbuk-do, Korea South, 3rd Jul 2024 - “With utmost care and cultivation, we produce non-polluted ogaepi, crafting our liquor with dedication. The taste and aroma are always delightful, and the liquor is clean and refreshing, even beneficial for health.”Goo Gyo-chang, the CEO of Anax Biopolis Korea (www.hanbisoju.com), has a deep affection for traditional liquor. With his flagship brand, ‘Hanbi,’ he is targeting not only the domestic market but also expanding his reach overseas.The name ‘Hanbi’ combines ‘Han’ (韓), symbolizing Korea, and ‘Bi’ (秘), meaning secret, indicating that the liquor is crafted using secret methods passed down from Korean traditions.In the scenic region of Jecheon, North Chungcheong Province, Goo leads an association that produces, processes, and sells excellent medicinal herbs grown organically. The ogaepi used to make his traditional liquor is the only one in Korea to receive the Good Agricultural Practices (GAP) certification.“We create traditional liquor using ogaepi that hasn’t been exposed to pesticides. Additionally, by stably producing local specialties, we contribute to the income of farms and cooperatives, thus supporting the local economy.”Goo’s interest in traditional liquor began in 2010. At the time, he was already cultivating ogaepi in Jecheon but decided to venture into the liquor business after much deliberation and encouragement from the city.“If I were to start this, I wanted to do it right—make the best traditional liquor in Korea, a healthy liquor that anyone can enjoy, and a Korean liquor that can compete globally.”This vision laid the groundwork for the birth of ‘Hanbi,’ a traditional liquor made with ogaepi.“I made the right choice to start eco-friendly ogaepi farming. We use 100% domestically produced...

This press release is issued by King Newswire