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Title: Custom Packaging Manufacturer for Younger or Start-up Brands: Where to look for and for what?

  The internet is packed with packaging manufacturers telling customers how to choose the best custom box manufacturer. There are lists and explanations of what the customer should be looking for and how the company can meet those explained needs. From the ease of ordering to the availability of in-house graphic designers to the variety of materials and processing techniques, these articles inform the customer about everything they could technically need from a packaging manufacturer. Though this array of articles is no doubt very informative about the objective skills and capabilities of packaging vendors, almost none are there to offer insights for younger or start-up brands. A brand’s packaging can be one of the pillars of its success. Not only can the brands elevate their image and the customer’s initial response to the product simply by packing their products in beautiful custom boxes, but they can also ensure the safety of their products throughout the supply chain.  Such a boost in the brand’s image and reduction in possible damages are critical for small brands that already do not have big marketing and contingency budgets. That is in no way to say that the packaging will cover up for a disappointing product. As a brand, developing a quality product is the most critical branding step that you can take. However, it is still important to understand that packaging is an extension of the product itself and can contribute value to the overall brand equity. It is not uncommon for customers to say that “the product was okay, but the packaging was gorgeous”. It’s possible that in the absence of that gorgeous packaging, the overall customer satisfaction with the package would fall and turn the review into, ...

This press release is issued by King Newswire