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Title: MobileMasr Revolutionizes Egypt's Second Hand Electronics Landscape

Cairo, Egypt, 4th May 2024, King NewsWire - In a country with over 100 million cellphone users and limited consumer purchasing power, Egypt's second hand mobile market has become an essential lifeline for accessing affordable technology. However, this vast underground bazaar of pre-owned devices has long operated through dubious back-alley dealings that leave buyers mistrustful and vulnerable to being ripped off.Now a pioneering Egyptian tech startup called MobileMasr is dragging this unregulated trade into the digital era with an innovative e-commerce platform. By bringing unprecedented levels of transparency, oversight and consumer protections to buying and selling used phones and electronics, MobileMasr is legitimizing a chaotic informal market that has persisted through word-of-mouth and street hustlers."The biggest challenge we had to overcome was establishing trust with consumers," said Wael El Ashry, founder and CEO of MobileMasr. “For so long, the only option was to take your chances buying a used phone from some random street vendor with absolutely no way to verify if it was functional or legitimate.”With limited spending power, secondhand devices have become an economic necessity for most of Egypt's 105 million mobile subscribers. Around 75% of the country's mobile users rely on smartphones, but new handset prices have become increasingly unaffordable due to import logistics, currency fluctuations and supply chain disruptions. The average Egyptian replaces their mobile device only once every 4-5 years.In this DIY repair culture built around maximizing technology lifecycles, secondhand mobile shops operate as a parallel retail ecosystem across Egypt's biggest cities. From hole-in-the-wall stalls to sprawling outdoor phone markets, entrepreneurial vendors h...

This press release is issued by King Newswire