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Title: Amazon Launches Innovative Shopping Model in Delhi, India, Combining Lottery and Social Elements

Amazon today announced the launch of an innovative project called "Amazon Outlet Delhi" in the Delhi region of India. This initiative aims to provide local consumers with a novel shopping experience, cleverly combining lottery elements and social sharing features, reflecting the e-commerce giant's determination to break through in the highly competitive Indian market.Key features of the innovative shopping model:1. Low-threshold participation: Consumers only need to pay 20 rupees (approximately $0.24) to participate in product lotteries, significantly lowering the barrier to entry.2. Multi-participant mechanism: Each product has a cap on the number of participants, with the draw occurring once the predetermined number is reached, increasing anticipation.3. Random winning: The system randomly selects one participant to receive the product, while the payment amount is fully refunded to other participants.4. Multiple entries: Users can participate in the lottery for the same product multiple times, increasing their chances of winning.Social sharing incentives:1. Free participation opportunity: Users can gain a free lottery entry by sharing the activity link with 15 friends.2. Viral spread: This mechanism encourages users to widely share the activity on social networks, effectively expanding influence.3. Community interaction: Users can discuss products and share winning experiences on the platform, enhancing community feeling.Rahul Sharma, General Manager of Amazon India, stated: "The 'Amazon Outlet Delhi' project is an innovative attempt carefully designed for the characteristics of the Indian market. Through this unique model, we hope to bring Delhi consumers a more interesting and attractive shopping experience, while helping our partner merchants increase sales and bra...


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