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Title: Tirtyl's Transition to Skipper: A Deeper Dive into Sustainability

Brisbane, QLD, Australia, 19th Apr 2024 - Globally, mismanaged plastic waste is a growing concern, with estimates suggesting that between 1 and 2 million tonnes of plastic enter the oceans annually. Rebranding, Origins and AchievementsTo make another significant step towards a more sustainable future, Skipper, formerly known as Tirtyl, announces its rebranding alongside an expanded mission dedicated to pushing the boundaries of eco-conscious living. With a broader vision to simplify the transition away from plastic, promote green alternatives, and reduce environmental impact, Skipper emerges as a leading force from Brisbane, Australia, nurturing greener lifestyles.Their journey began with a bold concept: to eliminate plastic waste by offering eco-friendly alternatives to traditional cleaning products. "It's been three years since we introduced ‘just add water’ to Australia. And we're pretty pleased with the progress. Even major companies have taken notice," says May Bandi, Co-Founder of Skipper. Since 2021, Skipper (as Tirtyl) has prevented the consumption of over 3.5 million plastic bottles with their tablet alternatives.Lachlan Hill, Co-Founder and GM of Product, Production, Operations & Impact at Skipper, reflects on the company's challenge in establishing their brand identity, stating, "Despite leading the transition to just-add-water in Australia, and kicking goals in the US, the name Tirtyl has been a challenge. It's confusing to pronounce and even more difficult to spell.”The Transition to Skipper and Commitment Beyond Products“So, we're rebranding,” announces May, elaborating on how this transition not only simplifies the brand name but also reaffirms their commitment to sustainable living and aligns with the company's enhanced mission. “As we...

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