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Title: Skipper Charts a New Course with Enhanced Commitment to Sustainability
Brisbane, QLD, Australia, 2nd May 2024, King NewsWire - The global issue of mismanaged plastic waste continues to escalate, with estimates suggesting that between 1 and 2 million tonnes of plastic enter the oceans annually.Rebranding, Origins, and AchievementsIn a significant move towards a more sustainable future, Skipper, formerly known as Tirtyl, announces its rebranding alongside an expanded mission dedicated to advancing eco-conscious living. With a vision to simplify the transition away from plastic, promote green alternatives, and reduce environmental impact, Skipper emerges as a leading force from Brisbane, Australia, advocating for greener lifestyles.The journey began with a bold concept: to eliminate plastic waste by offering eco-friendly alternatives to traditional cleaning products. "It has been three years since the introduction of ‘just add water’ to Australia, and we are pleased with the progress. Even major companies have taken notice," shares May Bandi, Co-Founder of Skipper. Since 2021, Skipper (formerly Tirtyl) has prevented the consumption of over 3.5 million plastic bottles with their tablet alternatives.Reflecting on the company's challenge in establishing their brand identity, Lachlan Hill, Co-Founder and GM of Product, Production, Operations & Impact at Skipper, states, “Despite leading the transition to just-add-water in Australia and achieving success in the US, the name Tirtyl has posed challenges. It's confusing to pronounce and spell.”The Transition to Skipper and Commitment Beyond ProductsHence, Skipper announces its rebranding, simplifying the brand name and reaffirming its commitment to sustainable living. “As we look beyond the horizon, we need a name that represents who we are and what we stand for. That name is Skipper,”...
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