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Title: Greatly & Co. Redefines American-Made Activewear with Custom Fit Expertise

United States, 28th Mar 2024, King NewsWire - Greatly & Co., an avant-garde activewear brand headquartered in Saratoga Springs, New York, has been revolutionizing the fashion industry since its establishment in 2012. Founded by Michael Borisenok, the brand has become synonymous with innovation, unwavering quality, and a commitment to sustainability. The roots of Greatly & Co. trace back to humble beginnings, where Borisenok and his team navigated the complexities of manufacturing with limited resources and expertise. Overcoming early challenges, the team's relentless pursuit of excellence propelled them towards a path of self-reliance.By 2016, Greatly & Co. had achieved a remarkable milestone, establishing a vertically integrated manufacturing operation encompassing design, sampling, production, and distribution. This transformative approach not only streamlined processes but laid the groundwork for the brand's future endeavors. While custom-fit activewear had not yet been introduced at this stage, the infrastructure put in place paved the way for its eventual implementation with the brand's relaunch. "Our transition to in-house manufacturing marked a turning point for Greatly & Co.," reflects Borisenok. "It empowered us to uphold uncompromising quality standards while retaining full control over every aspect of production."The brand's commitment to innovation and sustainability is further exemplified through its adoption of a made-to-order model. By producing garments upon receiving orders, Greatly & Co. minimizes waste and provides a personalized experience for customers.In 2022, Greatly & Co. embarked on a rebranding initiative, solidifying its position as a leader in the high-end lounge and activewear market. With a renewed focus on...

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