New York, United States, 30th Sep 2026 - PR tool for founders PressPitch AI today opened the media playbook its founder Zach Schleien used to earn coverage in major media outlets for his video speed-dating startup Filteroff, which was later acquired.

PressPitch AI combines AI-assisted journalist research with human editorial judgment so founders can earn real press, podcast interviews, and speaking gigs without a $10,000-a-month agency retainer.

"Founders don't need a retainer. They need a sharp pitch and the right journalist," said Schleien. "Everything we put out is true and checkable. Real press beats manufactured authority every time, and Google's AI is getting better at telling the difference."

Schleien documents his own media experiments publicly, showing founders exactly how press coverage, search rankings and AI answers connect.

Before PressPitch AI, Schleien raised $2.4 million, led two companies to exits, and secured coverage in more than 200 outlets without hiring an agency. PressPitch AI packages that process for founders: finding the reporters who actually cover their space, shaping a newsworthy angle, and writing pitches that get replies.

"Most founders think press is about who you know," said Schleien. "It's really about telling a true story to the right person at the right time. That's a skill, and it can be taught."

About PressPitch AI: the PR tool for founders who want real media coverage, built by the founder who did it first for himself. Media contact: Zach Schleien, zach@presspitchai.com | https://zachschleien.com | https://presspitchai.com