Phoenix, AZ, United States, 10th Jun 2026 — JB McKee, in association with Rogue Books Publishing, has launched UpstreamMoment.com, a new site dedicated to thoughtful essays on the meaning of free will and what is the meaning of life.

Through personal reflection, neuroscience, philosophy, and theology, the site introduces the concept of the “Upstream Moment” — the quiet, reflective space before the moment of decision where we shape our character and exercise genuine agency.

In a distracted world engineered to eliminate silence, these upstream moments are under attack. The central argument is that without real free will, love, purpose, and moral responsibility become illusions. In fact, the meaning of life becomes meaningless.

The first three essays are now available:

“The Upstream Moment: Where Free Will Actually Lives”

“Why Free Will Must Exist for Life to Have Meaning”

“Free Will = Anti-Entropy”

“Without protected upstream moments, we risk becoming sophisticated machines — reactive rather than truly free,” said McKee. “This site is my attempt to defend the quiet spaces where free will and the meaning of life are formed.”

The site is open to all who are wrestling with these deep questions.

Website: https://www.upstreammoment.com