Wonju-si, South Korea, 24th Aug 2026 — Korean skincare brand HANDAM, developed by The Everyall Co., Ltd., launches its first skincare collection with a hydration-focused approach inspired by the purity and calm of Korean nature.

HANDAM expresses the idea of “holding and preserving beauty,” bringing together nature-inspired ingredients, modern skincare formulations, and a refined sensory experience designed to support balanced, healthy-looking skin.

At the center of the collection is Jeju Lava Seawater, a natural ingredient sourced from Jeju Island, combined with Aquaxyl™, a Centella Asiatica complex, Panthenol, and other skin-conditioning ingredients. The collection is designed around hydration and comfortable daily use, with textures created to feel fresh, lightweight, and easy to layer.

Three Products, One Hydration Ritual

• HANDAM Hydrating Serum: A lightweight cream-in-serum formula featuring Rosa Rugosa Extract. It is designed to deliver a refreshing layer of hydration with a smooth, non-sticky finish.
• HANDAM Hydrating Cream: A moisturizer inspired by a melting sherbet texture. The formula melts smoothly into the skin and leaves a fresh, moisturized finish without feeling heavy.
• HANDAM Hydrating Sunscreen: A daily sunscreen developed with a moisturizing texture that feels comfortable on the skin and is designed to layer well under makeup.

A Sensory Approach to Hydration 

Rather than focusing on hydration as a single functional claim, HANDAM approaches it as a daily skincare experience. The serum, cream, and sunscreen are designed to complement one another through different textures and stages of a routine, allowing users to layer hydration without an overly heavy or sticky finish.

“Modern consumers are looking for skincare products that offer not only thoughtfully selected ingredients but also a comfortable sensory experience,” said a representative of The Everyall Co., Ltd. “Through HANDAM, we aim to translate the purity of Korean nature into a contemporary hydration ritual that feels simple, refined, and enjoyable in everyday life.”

Positioning HANDAM for Global K-Beauty Consumers 

As global interest in K-Beauty continues to expand, HANDAM plans to introduce its hydration-focused skincare philosophy to international consumers and expand its presence in global markets. The brand will position its first collection around a clear combination of storytelling inspired by Korean nature, modern formulations, and distinctive textures.

HANDAM’s debut collection marks the first step in building a broader skincare identity centered on hydration, comfort, and a contemporary interpretation of Korean beauty.

About HANDAM 

HANDAM is a Korean skincare brand developed by The Everyall Co., Ltd. The brand focuses on hydration-centered skincare inspired by Korean nature, combining carefully selected ingredients with modern textures and refined sensory experiences.

For more information, please visit https://handamstore.com/