A Local Solution to a Coastal Problem: From La Jolla to Point Loma, San Diego’s sun and salt air can quickly fade paint, dull clear coats, and degrade interiors. Fresh Layer’s new initiative combines marine-grade detailing methods, ceramic coating protection, and custom paint correction services to preserve vehicles against these conditions—all performed on-site at the customer’s home, office, or marina.

“Living near the coast means your car faces unique wear that inland drivers never see,” said Alex Bratkov, founder and lead detailer of Fresh Layer Mobile Detailing. “After completing over a thousand jobs across San Diego, I realized how quickly salt and UV exposure damage even new vehicles. The Coastal Car Care Initiative is about educating our neighbors and protecting their investments—not just polishing for appearance, but preserving for longevity.”

Protecting San Diego’s Automotive Culture

The new Coastal Car Care Package features multi-layer ceramic coatings with UV-blocking technology, hydrophobic sealants that repel salt and contaminants, and paint correction treatments that restore depth and clarity to weathered finishes. Each package is customized for the client’s location and vehicle type, from daily drivers to luxury cars and coastal SUVs.

In addition to the launch, Fresh Layer will release a free educational series on proper vehicle care for coastal environments, sharing expert insights on how to prevent paint oxidation, reduce wash frequency, and extend coating lifespan.

“Our goal is to be a long-term partner in San Diego’s car care community,” added Bratkov. “We’re proud to provide transparent, ethical detailing backed by certified training, manufacturer warranties, and our Perfect Results Promise. This initiative brings together science, craftsmanship, and local expertise to help people protect what they love.”

About Fresh Layer Mobile Detailing

Founded by Alex Bratkov, Fresh Layer Mobile Detailing has completed over 1,000+ detailing jobs across San Diego County. The company specializes in mobile car detailing, ceramic coatings, paint correction, and marine-grade protection, serving neighborhoods including La Jolla, Del Mar, Pacific Beach, Mission Hills, and Downtown San Diego. Fresh Layer’s technicians are certified by the International Detailing Association (IDA) and Gtechniq, Ceramic Pro, and SPS systems. Each service is backed by Fresh Layer’s “Perfect Results Promise”, ensuring client satisfaction, transparent pricing, and environmentally responsible practices.